Under Armour invited us to take part in their ongoing national domination of youth sports, to which we happily agreed. We delivered by creating in-store displays featuring their latest shoes for the 8-12 y.o. market, purely to provoke those very kids into wearing their parents down in real time so they’d buy them. One shoe featured speed (Splitspeed!), and the other power (Mainshock!).

Unfortunately our project was done before we could work with the celebrity talent, so I never got to meet the Rock. This is, as history will surely one day reveal, his loss.