Toronto’s Nike Crown League is an elite group of basketball teams who meet in the summer to make their presence on the city felt with a vengeance. They came to us looking for a consistant way to pump some excitement into the city during its run. First we revamped their website, and then worked fans into a frenzy on social media by pitting the teams against each other, demanding they fight to the finish and “Claim Royalty”. By personalizing the players online and providing timely, exciting social media, we more than doubled their Twitter followers to just under 30K in mere weeks.

FULL DISCLOSURE: I have received no free shoes from Nike, and, frankly, I don’t think they’ve been taking my repeated phone calls requesting them as seriously as I’d like.