Who doesn’t love Thanksgiving? The sausage stuffing. The mashed potatoes. The incredibly awkward conversations with family members you see once a year whose daily Facebook posts make you wonder if you’ve moved far enough away.

Wait, what?

Pfizer came to us looking for a way to get families talking about their family medical history, a very important part in maintaining one’s own health. With Thanksgiving and its potential awkward family conversations approaching, we decided to take advantage of those moments and turn them into opportunities for relatives to ask real questions. Do we have a history of heart disease? High cholesterol, diabetes? If you’re forced to talk to each other anyway, why not make it about family health instead of, say, that brilliant cousin half your age who’s about to be named Ambassador to the UN (IF she deigns to accept!)

It was a lot of fun to fun to work with such an iconic holiday and family archetypes. But even better was seeing the finished product and knowing we’d done our best to try and help people get old juuuuuust a little bit better.