NBCUniversal wanted to demonstrate their ability to provide premium content, world-class talent under one umbrella: ALL TOGETHER. DIFFERENT. So we found a clever way to portray their vastly disparate shows as meaning different things to different people - that folding chair may be a seat for you to sit in and watch “Mr. Robot”, but for a wrestler on WWE’s “Smackdown” it’s a weapon. All of which is intended to remind advertisers that all these different types of shows were part of one large NBCU family.

Our creations would be presented at their Upfront space in New York City in various forms such as print, digital, OOH and experiential marketing.